Effectively Cutting Through the Clutter to Plot Your Best Course
With over a decade of experience serving as a strategic thought-partner to senior executives and as an actual implementer, I build strategies with an eye towards efficient and effective implementation.
Marketing Strategies
In today’s social economy, you have to maintain both an external view of the market and an internal view of your organization to create the balance needed to create value even beyond your immediate customers. That’s where J. Elliot Marketing makes its impact.
I take marketing strategy to a deeper level through the use of a holistic marketing framework that looks both externally at the market and internally at your operation to design efficient and effective strategies to reach your vision.
Whether you’re a small business owner, a middle level manager, or executive you have a dream and a vision. J. Elliot Marketing’s task is to help bring that vision to life. Every vision needs a bit of structure so that a well-structured plan can be developed to share that vision and push it through to reality.
I can help your business take off by designing marketing strategies and deliverables in the
areas of:
Communications
Planning & Design
Ever heard the phrase, “don’t put the cart before the horse?” Well even though we no longer travel by horse and buggy, there’s a four-letter word in that phrase that tells us the key to an effective communications strategy – CART (Consistency, Alignment, Relevancy, and Transparency).
In today’s social economy, this one word is the key to your communications strategy and execution. And at the center of any communications strategy is a simple question – “what do you want people to know and/or do?” I start the process at this basic level and then work with you to build communications strategies and deliverables that maximize customer engagement and employee empowerment to deliver long-term value.
I can help your business take off by designing communications strategies and deliverables in the areas of:
Communications Strategies
Copywriting
Outcomes Management
Outcomes management is project management at a higher level. Rather than simply focusing on “checking the box” that an item has been completed, I drive results through a consistent and aligned approach of focusing on the long-term outcome. With over a decade of experience serving as a strategic thought-partner to senior executives and as an actual implementer, I build strategies with an eye towards efficient and effective implementation.
My key differentiator is the ability
to listen to what is not being said.
I focus on staying ahead of my clients’ needs and desires, anticipating their next move. Agile and nimble, I am able to continuously adapt to the changing needs of my clients and adapt strategies to meet the needs of the market. While I utilize proven models and techniques to design solutions, I always provide for flexibility in these solutions. A solid plan will transcend the normal change that occurs within an organization.
J. Elliot Marketing operates lean and mean, without a significant amount of overhead. This operational structure allows me to pass the savings and flexibility on to you. Once we build a strategy, I can pass it along to your team to implement, serve as your “Chief Pilot” to coach your team on how to implement the strategy or serve as your “Co-Pilot” to implement the project in the areas of:
J. Elliot Marketing has had the pleasure of helping numerous clients plot the best course to achieve their goals. These clients have included major academic medical centers, one of California’s largest school districts, a global technology firm, as well as a host of small businesses in providing e-commerce, accounting, professional writing, and professional services.