Projects
J. Elliot Marketing Launches EktaVyasPhD.com
In 2022, J. Elliot Marketing had the pleasure of showcasing one of the prominent HR Executives in the U.S. healthcare industry – Ekta Vyas, PhD. After completing an extensive review of her work, her life, and her inner compass, J. Elliot Marketing developed content and site design to illustrate the beauty of her personal philosophies and professional accomplishments.
Visit EktaVyasPhD.com
Publications
Case Study: Stanford Children’s Health
Applying Consumerism to the HR Landscape: A Corporate Brand Promise Delivered Through Recruitment Strategy
In 2014, J. Elliot Marketing was brought on board to assist Stanford Children’s Health in defining their employer value proposition in the very competitive Northern California recruitment market. Leveraging lessons learned and data analyzed during previous consulting engagements with the organization, I lead the organization through activities including:
- Understanding and defining their Employer Value Proposition
- Mapping their external messaging to their internal culture
- Defining a marketing communications strategy to meet the needs of their major hospital expansion
After 2 years of the engagement, I partnered with my client and former colleague, Ekta Vyas, Ph.D. to publish our case study in the Fall 2017 edition of the Professional Journal of HR People + Strategy.
Download the Case Study (PDF)
I invite you to download and learn how our partnership served as a model for HR leaders and business partners seeking to merge the principals and techniques used in consumer marketing to deliver an employer brand promise.
J. Elliot Marketing has had the pleasure of helping numerous clients plot the best course to achieve their goals. These clients have included major academic medical centers, one of California’s largest school districts, a global technology firm, as well as a host of small businesses in providing e-commerce, accounting, professional writing, and professional services.