J. Elliot Marketing believes that the goal of every business should be to create solutions that help individuals, organizations, and society-at-large move forward. By providing long-term value to clients the company will be rewarded with profits and sustainable relationships. Each year that J. Elliot Marketing is successful in reaching its goals, it will pay it forward by using a percentage of company proceeds in support of helping other reach their dreams. As a client you will not only receive ideas and implementation strategies to help your business takeoff, but you’ll also be supporting others to reach their dreams.
[small image = Chris] In 2011, J. Elliot launched the 11/11 Creed in honor of a dear friend, Christine Reed, and to help an aspiring pilot takeoff.
A Higher Purpose – The 11/11 Creed
11/11/11 was a very special day, not simply because of the obvious numerical symmetry nor for the fact that it’s Veteran’s day but rather for more personal reasons. November 11, 2011, would have been the 35th birthday of a dear friend to J. Elliot Marketing, Christine Reed, who passed away a little over two years ago on October 20, 2009.
Christine never completed her flight training. She loved airplanes and loved airports, and she attempted to become a private pilot. However, she was never able to “solo” due to her personal anxiety during the landing phase. Many pilots never forget their first “solo” because it’s such a momentous occasion in the process of becoming a pilot. It gives an aspiring pilot a great deal of confidence for overcoming all of the hurdles in the first stages of becoming a pilot. It sets the stage for an aspiring pilot to transition from student pilot to “solo” pilot to private pilot. And becoming a private pilot is the first major step towards a life in general aviation and/or becoming a professional pilot.
Over the next year J. Elliot Marketing will use 5% of its annual earnings and offer a contest to grant at least one aspiring pilot the opportunity to help fund their pilot training to the point of taking their “solo” flight. This is an excellent way to pay it forward and also continue to pass on Christine’s spirit.
A person never truly dies until their spirit is completely forgotten and the last person who they’ve touched has perished. So long as we continue to keep the spirit alive, it continues to serve the world. Perhaps this minor step serves to inspire others to think of ways they can share their passions with the world and find ways to pay it forward.
J. Elliot Marketing has had the pleasure of helping numerous clients plot the best course to achieve their goals. These clients have included major academic medical centers, one of California’s largest school districts, a global technology firm, as well as a host of small businesses in providing e-commerce, accounting, professional writing, and professional services.